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Clever Content Club Blog

Why you need to start paying attention to Marketing AI now

By Tom Salvat 15 October, 2018

 You can see it everywhere if you know where to look. Marketing AI has gone from a curiosity and a pipe dream to something that’s quite real and growing fast. If you’re not paying attention to what’s happening in the marketing AI space, and considering AI purchases for your...

Infographic: Justify your Content Strategy To C-Suite

By Tom Salvat 8 October, 2018

So you’re ready to take the plunge into content marketing, or to expand your existing content marketing efforts? Great! But first comes the hard part: convincing the C-suite to hand over the budget you need to make your content marketing strategy work. You've chosen the right...

Why AI Marketing Is Important To Your Content Development Strategy

By Tom Salvat 24 September, 2018

When was the last time you came up with a content idea that really captured the interest of your audience? Do you even know? 

Content marketing is changing fast. Until recently content generation was about little more than encouraging a few switched on individuals to blog...

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Easy Ways To Manage Your Global Content Marketing Team

By Tom Salvat 10 September, 2018

If you plan to go global with your content, you need people on the ground in your markets to implement your content marketing strategy. Managing teams all over the world requires a different method of management due to unique obstacles, and we’re not just talking about time...

How to avoid making mistakes when developing your content strategy

By Tom Salvat 3 September, 2018

If you’re working on developing a content strategy, you’re in luck! Just having one written down puts you ahead of the game. 70% of marketers don’t have a documented content strategy, and 28% don’t have any at all. But if you’re going to write one down, then you need to do it...

Content Strategy: Top 5 Questions To Ask To Supercharge Your Buyer Persona

By Tom Salvat 27 August, 2018

Most buyer personas focus on the demographic data of their ideal customers and then extrapolate behavior based on those data points. While this technique works, it doesn’t necessarily take into account online behaviors. Many extrapolations are rooted in ideas about people’s...

CONCURED CEO Named Top AI CEO In Recent Global Awards

By Charlie Managhan 22 August, 2018

CONCURED's CEO, Tom Salvat has been awarded with the Best Artificial Intelligence CEO 2018 title through the CEO Excellence Awards!

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