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Clever Content Club Blog

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

When (and How) to Effectively use Controversial Advertising

By Tom Salvat 25 February, 2019

We’ve all see one:  A shocking advertisement that flashes across our screen in between moments from our favorite TV show or accosting us as we’re going about our day, minding our business until we see it in a magazine or on a billboard.

6 Examples of AI in Email Marketing

By Michael Brenner 20 February, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

Web Page Redirects: Get it Right and Stay on Top!

By Tom Salvat 19 February, 2019

Ideally, your website would never need to move or change the web address of a well-ranked page. URL’s would never break. In the best of all worlds, you started your web business with the hottest domain name ever. In a perfect world, you’d hit the Powerball numbers on your...

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